![]() Use group boards, but be sure to read their rules.Share one pin to several relevant boards, but spread it out using Tailwind (I like to do two-ish weeks in between).Pro Tip here: use the Pinterest search bar to help you find new keywords! Type in the first couple of words and see what gets suggested. ![]() EX: Fine art wedding photographer website, Showit website inspiration.Use descriptions – think of this in SEO terms, we want to think what people would be searching to find this pin, but not keyword stuff.Use Tailwind to make the process easier – share to communities according to their rules, share from other people, and also share your own stuff.I created some story pins earlier this year (they just changed the name to idea pins), again, just literally slideshows with some different images for brands, and again, 440 thousand views.One of them has been viewed over 1.1 million times.I want to use the term video loosely here, because they were really just slideshows that I made in keynote and saved as mp4 files. I created three video pins last summer.That Pin I mention that has been shared so many times, it’s all about how to take one piece of content and turn it into several pins.My account still grew and it’s very forgiving. But then I pick back up and it’s like nobody noticed. I started out very aggressively, I think 25 pins per day! Now I literally only batch pins whenever I have time, and I hate to admit it is the first thing to fall when things get busy. Sign up for Tailwind (go to /tailwind).Write your profile description and create some boards.Enable rich pins for extra info and search power.Verify your website (look for that globe next to your url on your profile).The half-life of a pin is around 3.5 months – compare that to InstagramĮasy to test and optimize over time How to get started: Your audience is actively searching for something Women aged 25-34 represent 30.4% of Pinterest’s ad audience. The most common objection to Pinterest marketing is: “my ideal client doesn’t use Pinterest”Ĥ59 million active monthly users, I refuse to believe none of those could be your potential clients. How often does that happen with your Instagram feed?! That posts from over a year and a half ago (or more) resurface and regain popularity? Hardly ever. Meaning I shared that one to this specific community at least over a year ago. And you when I checked it this morning there were 38 new repins. That is not counting repins and all of that. I have a pin that has been shared by over 500 times just on the Tailwind communities. Nope, it’s not at all a quick marketing strategy, but if you’re in it for the long game, Pinterest marketing is definitely for you. Well you know I’m all about adding more hygge into our lives as entrepreneurs, and I think Pinterest marketing is perfect for this. So what’s the deal with Pinterest for business? Why should we care? You type in search – I use it for anything from brand research to house renovation planning and meal planning, but never to really share with others, more to share with myself right. It’s actually a search engine, disguised as a social media platform. In fact, it’s not even a social media platform at all. Pinterest is not like any other social media platform. While summer might not be the best time for Pinterest traffic, more people outside etc, I do think that any time is great to start putting effort into your Pinterest account because of the long term growth you’ll see. This message just popped into my DMs, and luckily for you, I’d already planned an episode all about Pinterest for creatives so I just bumped it up in my schedule.Īnd before you tune me out thinking your audience isn’t on Pinterest, or people only use Pinterest to plan their wedding or their meal prep, hear me out, I want to ask you to stick around for this episode. “OMG Ida! I just found you on Pinterest! Teach me your ways!”
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